25 July

Digital Marketing Manager

Paul Sheeran Jewellers

Principal Responsibilities

  • Create and update digital marketing strategies that will support the company to achieve its aims as part of the overall Marketing and Communications plan
  • Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
  • Manage the company’s online presence through social Media platforms such as Facebook, Twitter, Instagram etc
  • Develop and manage digital marketing campaigns across multiple channels utilising tools and techniques as appropriate, including e-mail, marketing, paid search, SEO and PPC
  • Strategy development and point of contact for creative and media agencies to deliver effective marketing campaigns
  • Create and manage targeted email campaigns
  • Create high quality content for a range of online platforms (website, blog and social media) which is SEO optimised and consistent with the brand and tone of voice
  • Work with external agencies to develop the online presence
  • Research and implement recommendations for organic SEO success
  • Develop and deliver relevant photographic, graphic and video based content consistent with the brand
  • Carry out analysis of e-marketing initiatives and website performance - google analytics, social media monitoring and engagement.

Relevant skills & qualifications

  • The successful candidate will have 3-5 years experience in a Digital Marketing Manager position
  • Degree level qualification in relevant discipline e.g. Marketing, Communications
  • Previous experience in a similar digital marketing role
  • Proficient knowledge of WordPress
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
  • Experience of digital content management
  • A good working knowledge of Adobe Photoshop
  • Knowledge of current online marketing trends and best practice
  • Excellent communication skills and good project management skills

Please apply here.