21 June
6-Tips-for-New-PR-Grads.jpg

6 Tips for New PR Grads

Graduation season is here! That means, of course, the work force will be receiving an onslaught of college graduates. Nearly 10% of all are communications/journalism graduates, which means that competition will be fierce for the best jobs. What’s a new PR grad to do? Don’t underestimate the importance of good writing skills There is nothing that makes a job candidate stand out more than strong writing skills.…

Read More
15 June
3-routes-to-take-after-graduation.jpg

3 routes to take after graduation

If you’re just out of college and are eager to get out into a creative industry such as event management, public relations or digital marketing, specialising at postgraduate level can augment your skills sets and make you a stronger job applicant. But, with job roles becoming increasingly complex, you don’t just need higher levels of skills and qualifications if you are seeking a competitive edge; you…

Read More
12 June
How-to-become-a-certified-event-manager.jpg

How to become a certified event manager

There is no denying that event management is an amazing job. In addition to being the mastermind behind some really exciting experiences, event managers and planners get to try their hands at many different tasks during their workday. But how can you become a certified event manager? Here are the steps you’ll need to take: 1. Earn an industry recognised qualification   Most employers require event…

Read More
8 June
10-Laws-of-Social-Media-Marketing.jpg

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers,…

Read More
6 June
How-to-grow-your-email-marketing-list.jpg

How to grow your email marketing list

Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing…

Read More
31 May
Job-profile-Digital-marketing-professional.jpg

Job profile: Digital marketing professional

If you're interested in marketing and communications and like to keep abreast of new trends and developments, consider a career as a digital marketer. Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer. Key areas include: social media marketing: developing a distinct online presence…

Read More
11 May
Can-training-transform-your-life-Meet-Kate.jpg

Can training transform your life? Meet Kate

Kate Kelly, one of Ireland's top bloggers and Digital Coordinator with Benefit Cosmetics Ireland, is one of our recent Postgraduate Diploma in Public Relations with Arranged Work Experience' graduates. Read her story below: "In 2014 I decided to go back to college after a few months of travelling and it was the best decision I ever made. After graduating with a Bachelor of Commerce degree from…

Read More
3 May
news.jpg

5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

Read More
3 May

6 Ways to Understand SEO Impacts Sooner

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

Read More
25 April

How to get your Event Management qualification in 10 weeks

Do you dream of having a career that is fun, dynamic, and always exhilarating? Do you envision escaping the every-day boredom of an ordinary job and instead, working on events where no two days are ever the same? Do you see yourself using your creative side to design amazing events that will be talked about for years to come? Then you will LOVE working in the…

Read More