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Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

Public relations work may be glamorous, but before you can start hosting cocktail parties and socialising with journalists you will have to battle your way to an entry level position in PR. Unless you are a postgraduate PR student from Fitzwilliam Institute... Fitzwilliam Institute’s Postgraduate Diploma in Public Relations with Arranged Work Experience is one of Ireland’s longest running PR courses. Practical and career-focused, our PR…

Mark Cummins volunteered at the Dublin Bay Prawn Festival during St. Patrick's Weekend 2017. The day began in earnest with the volunteers meeting on the green where the festival was set up - this was my second ever event as a volunteer and the largest group I have volunteered with. Chiara, Daiga and Stuart were already chatting and handing out goody bags when I arrived. I…

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come. Overall, 2016 was a year filled with changes and advancements in the digital space.…

Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you? If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch. To make…

Event Management courses to skyrocket your career in record time Hello everyone, We hope you’re enjoying the sunshine today. This is just a quick note to thank you for your recent interest in our Event Managment courses and offer you a special something. This will give you a MAJOR advantage when it comes to landing your dream Events job. The live Evening Diploma in Event Management…

How to become a qualified Digital Marketing expert in 10 weeks Digital Marketing Courses in Dublin City Centre by Fitzwilliam Institute Do you dream of having a career that is fun, dynamic, and always exhilarating? Do you envision escaping the every-day boredom of an ordinary job and instead, working on digital marketing where no two days are ever the same? Do you see yourself using your…

If you've written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well. Thinking through and documenting your strategy separates you from the pack, but there’s a harsh truth about that first draft you whipped up in the meeting room: It probably sucks.…

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years. The biggest reported obstacles to achieving work-life balance were stagnant income growth (49 percent) and increasing demands at work (48…

Conference planners and developers manage all aspects of conferences, meetings and corporate events. They might work with a committee of planners or perform duties independently, but it is this individual's responsibility to oversee the scheduling of activities, transportation, hotels, staff and meeting space, and make sure that everything runs smoothly and company goals are met. Most conference planners and developers work long hours -- especially during…