digital marketing courses

Passionate about digital marketing? Then you will love this online digital marketing course. Practical, using the most up-to-date practices and online – meaning that you can study in the comfort of your home, at your own pace, around your busy schedule and personal commitments - this program will equip you with all the skills and knowledge you need for a successful digital marketing career. 

Exclusively created by successful digital marketing professionals, this is a practical skills course that features real-life digital marketing briefs and case studies. It requires participants to apply all practical techniques they've learned in the program in a real-life context. These practical elements mean that you will gain real life experience to prepare you for your digital marketing career. 

Search Engine Optimisation (SEO) comprises all the marketing techniques that prepare a site to be indexed well in the results pages of search engines. Whether you are a business owner who wants to improve your online presence, a digital marketing professional who wants to expand your SEO skillset or a complete beginner, this diploma in perfect for you.

Practical, industry certified and internationally recognised in 140 countries worldwide, this course provides a simple and effective way to understand the principles and methods of Search Engine Optimisation, demonstrating how to implement these techniques to bring a site number 1 in Google. Created and perfected by successful industry professionals, this fast-paced SEO course provides the transferrable skills, knowledge and technical insights needed to build an SEO strategy that can make the difference in an increasingly competitive online market.

Social media is one of the most powerful tools that businesses have for distributing their content and getting it in the front of their target audiences. It creates, amplifies and reinforces brand awareness, increasing word of mouth through valuable conversations. Jump-start an exciting social media career with our diploma course.

Practical and featuring real-life briefs, our Online Diploma in Social Media Marketing course will teach you how to plan and optimise communications on the most visible and influential social networks today. Created by industry’s most successful professionals, this social media course will equip you with all the practical skills and knowledge that you need to take advantage of all the opportunities offered by social media marketing and Online PR. You will know how to optimize a company's presence on social media, how to present it in an appropriate and relevant manner, how to generate traffic, how to build relationships with customers and finally, to increase the profit of your company.

Experiential marketing is one of the most exciting marketing areas. It's a way to engage consumers with a product, allowing them to “experience” it, utilising as many senses as possible. Currently, consumers are skeptical of the “traditional advertising” methods, such as radio and TV, preferring to experience the product or service first-hand, in the context of how they would use the product in their everyday lives.

Created and perfected by successful industry professionals, our fast-paced Online Diploma in Experiential Marketing course provides the transferrable skills, knowledge and technical insights needed to create outstanding experiential marketing campaigns that can make the difference in an increasingly competitive online market. Practical guidance and support will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.

Google AdWords, Pay per Click campaigns and Google Analytics have emerged as powerful tools in the battle to achieve top results online. Google AdWords is successfully being used to promote, publicise and profile websites of all kinds, from personal endeavours to big businesses and corporate websites.

Created by successful industry professionals, this fast-paced practical Online Diploma in Google AdWords course will show you how to develop effective strategies for PPC and how to get a higher ROI (return-on-investment) using these tools. You will work on a real life brief and gain the skills needed to plan PPC campaigns and to manage your marketing challenges online using Google AdWords, AdSense, Google Analytics and Pay per Click.

Online sales are set to exceed $28tn worldwide by 2020 and a significant part of this figure is accounted for by the fashion sector. Digital marketing has changed the face of fashion in the past 10 years, with the focus on content marketing and customer interaction becoming more important. Having a comprehensive digital marketing strategy for fashion is key.

Exclusively created by successful industry professionals, our Online Diploma in Digital Marketing for the Fashion Industry is a practical course that features real-life digital marketing briefs for the fashion and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

Worth $994.1bn worldwide, the beverage sector is one of the most competitive Global markets. Digital channels present significant opportunities to beverage companies and brands based on how they capture and fuel consumer behaviour. Among the benefits, digital can generate insight into consumer behaviour and feelings about specific brands, deepen relationships with two-way interactions on websites and social media that heighten brand awareness and customer service, and create new e-commerce sales channels.

Exclusively created by successful industry professionals, this is a practical course that features real-life digital marketing briefs for the beverage sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

The transformation of the customer purchasing path to digital has been a global success for the automotive industry; with online spend in advertising increasing over an average of 20% each year. Brand building, research and price evaluation are the key focus of customers in this long buying cycle and an engaging digital marketing strategy is key both on the web, mobile devices, and on independent websites.

Exclusively created by successful industry professionals, our Online Diploma in Digital Marketing for the Automotive Industry is a practical course that features real-life digital marketing briefs for the automotive industry and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

With online sales and customer interaction on the web and social media being at an all-time high, digital marketing is an essential requirement for every business. From brand building to E-commerce to customer relationship building, the digital marketing strategy must be carefully developed.

Exclusively created by successful industry professionals, our Online Diploma in Digital Marketing for the Business Sector is a practical course that features real-life digital marketing briefs for the business sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

With the online retail sector set to exceed $25tn by the end of this year, there has never been a better time to grow and develop online using a comprehensive retail digital marketing strategy.

Exclusively created by successful industry professionals, our Online Diploma in Digital Marketing for the Retail Sector is a practical course that features real-life digital marketing briefs for the retail sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

Digital tools and techniques have changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to the financial services sector. In fact, businesses operating in the financial services sector without dedicated digital marketing campaigns are behind and will quickly become obsolete.

Exclusively created by successful industry professionals, our Online Diploma in Digital Marketing for the Financial Services Sector is a practical course that features real-life digital marketing briefs for the financial services sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

Food is one of the biggest industries in the world. To compete in an ever-growing landscape, food businesses must learn how to exploit the expanding possibilities offered by the online medium. Online selling and digital brand building can be daunting for many businesses in the food industry where only 1.3% of groceries are currently sold online.

Exclusively created by successful industry professionals, this Online Diploma in Digital Marketing for the Food Sector is a practical course that features real-life digital marketing briefs for the food sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context, equipping participants with the tools they need to grow their food business online.

Digital Marketing is an increasingly important tool for government and not-for-profit organisations, as the internet provides countless opportunities for these organisations to implement measurable online campaigns.

Exclusively created by successful industry professionals, this Online Diploma in Digital Marketing for Government & Non-Profit Organisations is a practical course that features real-life digital marketing briefs for the government and non-profit sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

The Leisure and Entertainment industries are set to rise over 5% to $2tn over the next 5 years. As content and online customer experience are becoming increasingly important in these sectors, an essential part of all operations is an industry specific digital marketing strategy.

Exclusively created by successful industry professionals, this Online Diploma in Digital Marketing for the Leisure and Entertainment Industries is a practical course that features real-life digital marketing briefs for the leisure and entertainment industries and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

Rapid change is a constant in the tech space. To earn the attention of prospective clients, increase brand visibility and convert prospects to customers, technology companies must develop and implement effective digital marketing strategies.

Exclusively created by successful industry professionals, this Online Diploma in Digital Marketing for the Technology Sector course is a practical course that features real-life digital marketing briefs for the technology sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

As 84% of patients use both online and offline sources for hospital research, search drives nearly 3 times as many visitors to hospital sites compared to non-search visitors, and 44% of patients who research hospitals on a mobile device scheduled an appointment, digital marketing becomes increasingly important in the healthcare sector. Reaching and engaging today’s tech-savvy patients and physicians means digital marketing is no longer optional for hospitals/practices, insurance providers, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare space.

Exclusively created by successful industry professionals, this Online Diploma in Digital Marketing for the Healthcare Sector is a practical course that features real-life digital marketing briefs for the healthcare sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program program in a real-life context.

Digital Marketing has changed the way sport is consumed, packaged and sold to consumers. Whether you’re working with a sports team, sports event, retailer, athlete, psychologists, physiotherapists or nutritionist, being seen online, as well as engaging with supporters and customers is now a vital aspect for effective sports marketing. 

Exclusively created by successful industry professionals, this Online Diploma in Digital Marketing for the Sport Sector course is a practical course that features real-life digital marketing briefs for the sports sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.

The media sector has faced huge changes, with the evolution of direct-to-consumer market, and has had to adapt a fan-centric strategy to its digital marketing portfolio, where customer engagement is already its priority. With the video sector worth $420bn globally in subscriptions and advertising, an effective digital marketing strategy is the make or break in this sector.

Exclusively created by successful industry professionals, this Online Diploma in Digital Marketing for the Media course is a practical course that features real-life digital marketing briefs for the media sector and case studies. It requires participants to apply all practical techniques they've learned in this digital marketing training program in a real-life context.