Event experiential marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction. As a practice, event experiential marketing is a challenging and rewarding career choice, growing in popularity.
Exclusively written by industry professionals, this course will give you a good understanding of the best practices that make experiential marketing events successful. The course also features real life briefs, case studies and interactive subject expert support. These practical elements mean that you will gain real life experiences to prepare you for your career in event experiential marketing.