Postgraduate Diploma in Digital Marketing
I attended the Postgraduate course in Digital Marketing from Fitzwilliam Institute and it was extremely important to achieving my professional goals in Digital Marketing in Ireland.
When I started my studies at Fitzwilliam, I had around than 10 years of experience in the Marketing area, working in different kinds of industries and businesses in South America; but only little practical experience in Digital Marketing, which didn't allow me to get a position in this area. After I’ve completed Fitzwilliam's course, great opportunities came and even with an offer to start an internship in one of the host companies, offered as part of the course, I've received another offer to be part of the Digital Marketing team in a Mobile Marketing company based in Dublin, where I had the pleasure to work, learn a lot and have developed my skills.
The classes/lessons are taught by professionals from different kinds of industries and they use practical experience and real examples from the local market that help all the participants to become more prepared to face all the challenges when we start to work. All students are from different areas (not only Marketing) but with common interests and all of them are really focused and with a good level of interaction.
Another important point for me was the possibility to have developed projects in different areas (SEO, PPC, Social, etc), like real projects using real companies that helped me understand how to plan and develop digital actions.
At the moment I work in a multinational IT company based in Dublin and I'm responsible for managing an E-commerce website and developing actions to increase customer acquisition and improve level of loyalty of our customers in all Portuguese speaking countries such as Portugal, Brazil and other countries in Africa, but also with a good participation and close interaction with other colleagues in EMEA, North America and Asia, since it's a global company.
I strongly recommend this course to anybody interested in starting or wanting to improve skills in Digital Marketing; and be prepared to face all possible challenges in the market in general. - Erik Oliveira Santos, OVH
Erik Oliveira Santos